The 10,000 Fish brand is inspired by the craftsmanship and intricacies of JDM tackle. JDM, or Japanese Domestic Market tackle is often among the industry leader in quality and innovation. Through the first few lures in the 10,000 Fish lineup, this fledgling brand is already well on its way to a similar reputation for fish-catching baits made with high-quality, long-lasting materials. 10,000 Fish is a taste of the East with everything from the high quality lures themselves to the packaging in which they are presented. From the 10,000 Fish Sukoshi Bug to the 10,000 Fish Head Hunter and everything in-between, every 10,000 Fish lure is geared towards catching more and bigger fish!