3 Brothers Baits story starts with a love of fishing. The boys grew up fishing farm ponds and wading creeks around our family's farms in central Kentucky. What took fishing from love to passion was their first taste of tournament fishing! Will, Jack Henry, and John-Scott decided to use their passion to help others. The brothers regularly compete in fishing tournaments. They strive to build high-quality products, with the best components, that the casual fisherman can afford.