25% Off Dirty Jigs and Nichols Lures, Through 03/28. Learn More

$3 Mystery Overstock Lure Valued up to $10. Shop Now

Spring Savings on Humminbird - Up to $500 Off Learn More

Markdowns on popular products - See all bargain offers

Omnia Fishing
  • Search Site
Omnia Fishing

Creme Lure Company

The lure that had the biggest impact on American fishing started in the late 1940s in a basement in Akron, Ohio. That's where Nick and Cosma Creme cooked up the perfect combination of vinyl, oils, and pigments to produce a molded worm that not only looked and felt soft and alive but also stayed that way when exposed to air over time. 1949 would be the official birth year of the now-famous Creme worm.