It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s Lake Paijanne, he quietly rowed and watched. And what he saw was how hungry predator fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble. Since then, Rapala has expanded into baits of all different materials and has maintained its balsa designs.
Videos & Articles (10)
- Video
Seth Feider's Favorite Spring Baits
Mon, April 25, 2022
- Video
Bassmaster Opens James River Recap w/ Brad Leuthner
Thu, April 21, 2022
Patrick Walter's Tips on Jerkbait Fishing Around Cover
Wed, March 23, 2022
A master of jerkbait fishing with forward-facing sonar, Patrick Walters shares a quick tip on fishing hard jerkbaits effectively around cover to garner more bites.
How to Choose the Right Ice Jig
Fri, January 28, 2022
We're out on the ice with Brad Novak to get a rundown on how to choose the right ice fishing jig.
- Video
Just Landed: Rapala, Storm, and Sufix
Wed, January 26, 2022
How to Choose the Right Jerkbait
Thu, November 18, 2021
When it comes to jerkbait fishing, Seth Feider ranks among the best! Take a moment with the 2021 Bassmaster Angler of the Year and see how he selects the right jerkbait for any scenario.
Rapala Tiny OG 4 Tackle Breakdown
Tue, August 24, 2021
Watch Patrick Walters breakdown the all new Rapala Tiny OG 4 shallow crankbait.
Rapala DT 8 Tackle Breakdown
Fri, August 20, 2021
Patrick Walters gives us a sneak peak at the all new Rapala DT 8 for 2022.
The Rapala X-Rap Prop Tackle Breakdown
Tue, May 4, 2021
Watch Polish Pete breakdown Rapala's take on the time-tested prop bait, the X-Rap Prop.
Every Bait You Need for the Pre-Spawn
Sat, April 24, 2021
Pre-spawn can be one of the most exciting times of year to go bass fishing. Sit down with Polish Pete and learn some key baits for this time of year.