It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s Lake Paijanne, he quietly rowed and watched. And what he saw was how hungry predator fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble. Since then, Rapala has expanded into baits of all different materials and has maintained its balsa designs.
Videos & Articles (81)
VideoJust Landed at Omnia | 3/21/25
Fri, March 21, 2025
VideoThe MOST Popular Minnow On The Market | Tackle Breakdown
Tue, December 17, 2024
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Fri, December 13, 2024
VideoWhat's NEW At Omnia? | The Shimano Vanford FA is SWEET!
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VideoWhat's NEW At Omnia? | Clutch Swimbait Co. And More!
Thu, November 28, 2024
VideoWhat's NEW At Omnia? | Mooch Minnows Are Here!
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VideoSeth's Favorite Hardbaits for Fall Fishing
Mon, September 16, 2024
VideoRapala's Newest Additions to the Crush City Lineup
Wed, July 24, 2024
VideoHover/ Mid Strolling 101: Baits and Terminal Tackle
Fri, April 19, 2024
VideoGMAN's Junk Fishing Combos
Fri, January 12, 2024
VideoRapala SmartHub Line Spooler | Polish Pete
Wed, December 6, 2023
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Wed, November 22, 2023
VideoJigging Rap Magnum Breakdown | Seth Feider
Wed, November 22, 2023
VideoJust Landed: Rapala ICAST 2023 Releases
Thu, November 16, 2023
VideoThree Elites Fish the Rapala Mavrik | Seth Feider, Bob Downey, Gerald Swindle
Tue, November 7, 2023
VideoJust Landed: Crush City and RapStack
Fri, November 3, 2023
Video2023 Omnia Trends
Fri, November 3, 2023
VideoRapala Crush City The Mayor Swimbait: The Ultimate Angler's Choice
Thu, November 2, 2023
VideoRapala Crush City: Bronco Bug - A Revolution in Fishing Lures
Thu, November 2, 2023
VideoRapala Crush City: Ned BLT
Thu, November 2, 2023
VideoRapala Crush City: Cleanup Craw - A Revolutionary Bass Fishing Lure
Thu, November 2, 2023
VideoRapala Crush City: Freeloader
Thu, November 2, 2023
VideoMastering Fall Fishing: The Freeloader and Chatterbait Techniques with Bob Downey
Wed, September 20, 2023
VideoRapala Crush City Bronco Bug Tackle Breakdown
Wed, July 12, 2023
VideoRapala CrushCity Cleanup Craw Tackle Breakdown
Wed, July 12, 2023
VideoBob Downey's Northern Swing Setups for 2023
Wed, July 12, 2023
VideoRapala Crush City: The Mayor Tackle Breakdown
Wed, July 12, 2023
VideoRapala Crush City Freeloader Tackle Breakdown
Wed, July 12, 2023
VideoRapala Crush City Ned BLT Tackle Breakdown: A Comprehensive Guide
Wed, July 12, 2023
VideoRapala Crush City Baits Breakdown
Wed, July 12, 2023
VideoBassmaster Elite Bob Downey vs. the Omnia Boys
Mon, July 10, 2023
Rapala Fish Scales - All You Need To Know
Thu, June 8, 2023
Deep Crankbait Setup (Rod/Reel/Line) - Brad Leuthner
Thu, April 27, 2023
Crankbait Fishing Secrets With Ott DeFoe: Tips for Catching More Fish
Fri, April 14, 2023
VideoTop Action Topwater: Rapala Skitter Prop
Tue, March 28, 2023
VideoOtt's Outstanding Garage and the Rapala OG Slim 6
Tue, March 14, 2023
VideoThe Perfect Match: St. Croix Eyecon and the Rapala Jigging Rap
Tue, March 7, 2023
VideoLarge and In Charge: Daiwa Tatula 300
Fri, February 24, 2023
VideoCasting Made Easy with the Daiwa Tatula SV
Thu, February 23, 2023
VideoMLF Winner, Frittsides Heating Up, Elite Season, and more! | This Week at Omnia Episode 1
Mon, February 13, 2023
VideoSeth's Cold Water Cranking Heroes
Fri, February 10, 2023
VideoLure Modifications for More and Bigger Fish
Thu, February 9, 2023
VideoSufix: A Line For Every Technique
Tue, February 7, 2023
Bob Downey's 2023 Boat Walkthrough for the Bassmaster Elite Season
Mon, February 6, 2023
VideoCatching Crappies on the Rapala X-Rap
Mon, February 6, 2023
VideoPitchin' and Windin': The Rapala Shad Rap
Fri, February 3, 2023
VideoMatch the Hatch or Go Bold?: Choosing Your Crankbait Color
Thu, February 2, 2023
VideoDownsizing for Success: The Rapala OG Tiny 4
Wed, February 1, 2023
VideoCranking Around Cover: Rapala DT 8
Wed, February 1, 2023
VideoRip the Rap: Rapala Jigging Rap
Wed, February 1, 2023
VideoWorkhorse in Weeds: Rapala BX Brat
Mon, January 30, 2023
VideoEarly Season Smallmouth Power Fishing with the Rapala X-Rap Pop and Shadow Rap
Fri, January 27, 2023
VideoPower Fishing for Panfish: Rapala Slab Rap
Thu, January 26, 2023
VideoAn Irresistible Musky Lure: Rapala Super Shad Rap
Wed, January 25, 2023
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Thu, January 19, 2023
How to Fish a Prop Bait with Bob Downey
Mon, January 16, 2023
VideoJerkbaiting Smallmouth by Lindner's Angling Edge
Wed, January 11, 2023
VideoExploring the Depths: Unlocking the Full Potential of MEGA 360 Imaging and LakeMaster Mapping
Mon, January 9, 2023
How to Use the Rapala Touch Screen Scale with Jacob Bros
Fri, December 2, 2022
How to Fish a Jigging Rap
Thu, November 10, 2022
How to Choose a Jigging Rap
Wed, November 9, 2022
Jigging Rap Setup (Rod/Reel/Line)
Tue, November 8, 2022
Rapala OG Rocco 5 Tackle Breakdown with Bob Downey
Wed, September 14, 2022
How to Fish a Crankbait with Bob Downey
Tue, August 23, 2022
LiveBassmaster Elite at Lake Oahe
Fri, August 19, 2022
How to Choose a Popper with Bob Downey
Wed, August 17, 2022
VideoBassmaster Elite St. Lawrence Recap w/ Bob Downey
Tue, July 19, 2022
VideoOmnia's Top 6 Summer Products
Thu, June 30, 2022
Shallow Diving Crankbait Setups (Rod/Reel/Line) - Patrick Walters
Mon, June 13, 2022
Must Have Baits for South Carolina Bass Fishing with Patrick Walters
Fri, May 27, 2022
VideoBassmaster Lake Fork Recap
Tue, May 24, 2022
VideoSeth Feider's Favorite Spring Baits
Mon, April 25, 2022
VideoBassmaster Opens James River Recap w/ Brad Leuthner
Thu, April 21, 2022
Patrick Walter's Tips on Jerkbait Fishing Around Cover
Wed, March 23, 2022
How to Choose the Right Ice Jig
Fri, January 28, 2022
VideoJust Landed: Rapala, Storm, and Sufix
Wed, January 26, 2022
How to Choose the Right Jerkbait
Thu, November 18, 2021
Rapala Tiny OG 4 Tackle Breakdown
Tue, August 24, 2021
Rapala DT 8 Tackle Breakdown
Fri, August 20, 2021
The Rapala X-Rap Prop Tackle Breakdown
Tue, May 4, 2021
Every Bait You Need for the Pre-Spawn
Sat, April 24, 2021
