FireFly Tackle was born on the windy, frigid plains of Central Minnesota. Windchills regularly hit -20F during hardwater season, and the short days usually results in fishing more in the dark than daylight. Years of chasing big fish through the ice left us with two common problems - wasting time with lines out of the water while glowing our baits AND keeping our baits glowing long enough to get them in the strike zone. FireFly set out to solve both problems. FireFly Tackle uses water-activated, lighted LED lures were developed to provide optimum glow for up to 150 hours - no charging, glowing, replacing chemical sticks.