Vertical Lures is the home of the Tube-X and Creature-X soft plastic baits, recommended by professional anglers to X 'em out of the cover! Vertical, Straight up. Exactly what we want you to experience when fishing with our baits. It is our mission to provide you with tools that send you Vertical on the leaderboard, your PB, or your goals. Flip This! Get Vertical!
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