Clutch Swimbait Co. was started to fill an internal need to always be tweaking and tinkering with baits. It has grown into an absolute passion. Focusing on bait design from an engineering perspective in lieu of an artistic standpoint allows for our baits to be designed around performance and fish-catching ability. Too many swimbait companies are trying to make a bait that will look cool on a pegboard. Clutch Swimbait Co. designs baits to be fish catchers first and foremost, and will not cut corners or take the easy way out when it comes to bait design. Performance is everything, and it shows in the products we build.