Premium and PRO members get 20% back on rods, reels and electronics. Learn More

25% Off All Fishing Line With Code: 25LINE. Learn More

$3 Mystery Overstock Lure Valued up to $10. Shop Now

Spring Savings on Humminbird - Up to $500 Off Learn More

Markdowns on popular products - See all bargain offers

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Omnia Fishing


20% Credit Back Rods, Reels and Electronics for Members

Omnia Premium and Omnia PRO members already get free shipping and 10% back on purchases every day. For a limited time, we're doubling the credit for rod, reel and electronic purchases to make it 20% back instead of 10%. If you've been thinking of getting a new rod, reel or electronic now is the time. Learn More

Casting Rods

Spinning Rods

Casting Reels

Spinning Reels

Fish Finder GPS Units



Trolling Motors

Premium and PRO members only. Applies to non-clearance (20%+ ) items only. No code necessary. We will send you the extra points within 48 hours of purchase.

Not yet a member? Learn more about Omnia's membership programs and join today.

25% Off All Fishing Line

Make sure your reels have freshly spooled line and you're stocked up for this season. Get 25% off all fishing line with code: 25LINE. Deal ends 02/27 at 11:59 PM CT. While supplies last. Must apply code at checkout, applies to non-clearanced items.

Shop Line

20% Off Select Lew's Reels

To celebrate winter, Lew's is offering 20% off select reels. Lew’s is a legendary rod and reel brand with a history of product innovation that continues to this day. Feel the difference! Deal ends 03/31 at 11:59PM CT.

Shop Lew's BB1 Pro Speed Spool LFS Casting Reel
Shop Lew's Custom Lite Speed Spool SLP Casting Reel
Shop Lew's Custom Lite Spinning Reel
Shop Lew's Pro Skip & Pitch Speed Spool SLP Casting Reel

$1 Mystery Lures

We get to see a lot of cool gear come through our warehouse and it's time to share it with you. For a limited time, purchase a Mystery overstock lure valued up to $6 retail for just $1! No minimum order value required to qualify.

Examples of Mystery overstock lures include:

  • Berkley PowerBait Softbaits
  • Big Bite Baits Softbaits
  • Chubbs Lures Hardbaits
  • Jenko Crappie Jigs & Softbaits
  • Riot Baits Softbaits
  • Strike King Denny Brauer Pro-Model Jigs

Shop Now

Humminbird Instant Savings and Rebate Offers

Gift Card With Purchase

This spring, pick up a Helix, Solix or MEGA 360 imaging unit and get a prepaid Mastercard gift card from Humminbird. Available for select units until 3/31.

$500 gift card - Helix CHIRP MEGA DI+ or SI+ GPS G4N 15.4", 12.1"10.1" or 9"

$500 gift card - Solix 15 CHIRP MEGA SI+ GPS G3 15.4", 12.1" or 10.1"

$400 gift card - MEGA 360 Imaging Transducer Universal or Ultrex

$200 gift card - Helix CHIRP MEGA DI+ or SI+ GPS G4N 7"

$100 gift card - Helix CHIRP SI GPS G4 7"

$100 gift card - Helix CHIRP MDI or MSI GPS G4 7"

$40 gift card - Helix 5 CHIRP GPS G3 Portable

Instant $500 off MEGA Live Imaging

Choose Humminbird MEGA Live and save big. Take $500 off instantly - no rebate required!

$500 instant savings - Humminbird MEGA Live Imaging

$500 instant savings - Humminbird MEGA Live Imaging - Ultrex

$50 Off Rapala Tournament Bundle

Get a great deal on this amazing set of Rapala gear. We put together this exclusive tournament bundle which includes $130 worth of essential items for only $80. Makes a perfect gift for any angler in your life, even if that angler is you.

Bundle Includes: 

 -Rapala Touch Screen Tournament Edition Scale (Includes Cull Tags)

-Rapala Mag Spring Pliers 6"

-Rapala Precision Line Scissors

-VMC Crossover Pliers

-Gator Grip Weigh-In Bag (Black)

Was: $129.99 Now: $79.99

Shop Now

Strikemaster Ice Auger Clearance

Need an auger upgrade for ice season? StrikeMaster emphasizes power, speed, and lightness, crafting superior augers, outperforming competitors in reaching fish through the ice. For a limited time, get great deals on StrikeMaster augers.

Shop Now

Get a Free Bag of Wild River Jerky

Perfect for savoring the outdoors. Wild River makes authentic old fashioned jerky. The resulting snack takes longer to make, takes time to chew and will take you back to the traditional flavor you remember. For a limited time, get a free bag of Wild River Jerky with orders $50+. Redeem your free bag in the cart!

Need more jerky? Get 50% off on with code: OMNIA50

Free Limited Edition Daiwa X Omnia Hoody

For a limited time, get a free Daiwa X Omnia Hoody with purchase of a Daiwa Zillion. While supplies last!

Learn More

Free Daiwa + Simms Shirt with Tatula Purchase

Angler wearing a Daiwa and Simms performance shirt

Purchase any Daiwa Tatula rod or reel and use the mail in form to receive a free Daiwa + Simms performance shirt.

Shop Daiwa Tatula:

Casting Reels

Tatula SV, Tatula SV TW 70, Tatula Elite Pitch Flip, Tatula Elite, Tatula 80Tatula CT 100, Tatula 100Tatula 150, Tatula 200, Tatula 300, Tatula SV TW103

Spinning Reels

Tatula MQ LT

Casting Rods

Tatula XT, Tatula Series, Tatula EliteTatula Elite AGS

Spinning Rods

Tatula XT, Tatula Series, Tatula Elite, Tatula Elite AGS

Mail in form 

Marked Down Items

Check out the latest items featured on sale in the Omnia Fishing bargain bin.