Job Opening: Social Content Producer
About Omnia
Omnia is a rapidly growing, venture-funded, and data-focused e-commerce company in the fishing tackle industry, a nearly $5B market. We are driven by our passion to organize fishing information and products to provide a unique shopping experience for each customer based on specific bodies of water and time of year. Instead of reviews, our customers file product and technique-related fishing reports on specific lake pages which act as feedback loops to improve the recommended products.
Objectives of this Role
Omnia is seeking a creator who can plan and execute the kind of content that resonates with our community of die hard anglers on social media and beyond. As Omnia expands into new regions and reaches new fishing communities, the Content Producer will ensure that our brand is consistently communicated through superior content and community management.
Important responsibilities include:
- Shooting and editing short form video with effective hooks
- Creating social plans that that deliver on company goals for reach, traffic and revenue
- Posting and interacting with users on social media platforms like YouTube, Instagram and TikTok
- Documenting standards and process for posting and responding
- Measuring and reporting on key results
Required skills
The Social Content Producer must know how to talk fishing and have a big creative streak. To represent Omnia Fishing online, they should have a feel for the kind of topics that anglers care about and be able to design posts that teach and inform in a not-so-serious way. Experience producing successful short form video is preferred.
We need someone who understands how to make content work for our business. The ideal candidate will be comfortable planning recurring features and capturing spontaneous moments that make for great engagement. Rather than focusing on vanity metrics, we want to cultivate long term, valuable and loyal customers who are crazy about the Omnia brand.
In this role, organization is key. Multiple projects and conversations will be folding at once and it’s important to keep track of what’s trending across the industry. The producer will need to juggle deadlines and effectively manage campaigns with several different components. They should be able to navigate the shifting landscape of platform changes and the latest available tools to stay well informed and effective.
Job Type: Full-time
Location: Minneapolis, MN
This role reports to Omnia’s Head of Marketing
How to apply
Job Type: Full-time
Location: Minneapolis, MN or remote
This role reports to Omnia’s Head of Marketing
