We’re constantly looking for ways to provide our customers with good information because we’re not just a tackle retailer. Communities have started to build within our lake pages and fishing reports have begun to create very unique shopping experiences for each lake. Products used, technique or style, and structures targeted help start a conversation about patterns of species that could be unique to the lake.
Most of our customers follow lakes to receive updates when new reports and content are created for the lakes they fish. We recently launched State pages where the trending and most popular lakes for each state are ranked and change every day. Trends are based on lake page views, ambassador content, fishing reports, and user activity. This allows Omnia customers to find trending lakes with good content and learn what products are working in almost real-time.
To service this process of state-level lake discovery better we recently launched an interactive map of the US. You can very easily find your state, or a state you want to fish, and see what lakes are popular and where content from Bass Utopia or fishing reports are flowing.
Give it a try, let us know what you think at firstname.lastname@example.org and find a new lake. You’ll head there with the knowledge and the products that are working in real-time. If you’d like to file a fishing report, click into your dashboard. It’s easy to do beneath the lakes you follow.