Favorite Fishing was founded by entrepreneur Winston Tucker in 2016 with the goal of bringing a superior rod made with premium materials to the younger generation at an affordable price. This is accomplished by using advanced manufacturing techniques and superb design technologies to make sure that each rod is able to meet its full potential when being tested on the water. Growing up in the Ozarks in Southern Missouri surrounded by world-class fishing lakes and rivers, Winston is well versed in what works and what doesn’t when it comes to this craft. This unique position has given him the ability and knowledge to help design and manufacture these rods to the highest standards that will work anywhere in the world. As the brand has grown so has the assortment of products being offered. Today you can find the perfect Favorite Rod regardless of your skill level (beginner or pro), preferred fish species (Bass, Crappie, Catfish, etc.), or your fishing spot (pond, lake, river, ocean) for you and we are happy to help you make that choice.