Born from decades on the water, Nomad Design was created by founder Damon Olsen, who transformed years of charter fishing experience and engineering expertise into a brand built for performance. Frustrated by lures that couldn’t handle the brutal predators of the Coral Sea, Damon set out to design tackle that could. Every lure, rod, and piece of gear is engineered to perform when it matters most - 200 miles offshore, where there’s no room for compromise. Tested to the limit, built to last, and inspired by real-world experience, Nomad Design is innovation forged from necessity proudly crafted by experience.