Valley Hill is a Japanese fishing tackle brand renowned for its innovative and high-quality products, serving both freshwater and saltwater anglers. The brand offers a diverse range of fishing gear, including soft baits, hard baits, topwater lures, swimbaits, spinnerbaits, metal jigs, jigs, and so on. 

Valley Hill is a part of Japan's biggest wholesaler, Taniyama Shoji Co., Ltd. Using this strong backbone, along with the sister brands, such as Whiplash Factory, GoTo9, Kamiwaza, it had made solid footsteps in the Japanese fishing tackle history.