Bates Fishing Company E.D.C. 100 Casting Reel

The Bates Fishing Company E.D.C. is the reel you’ll grab without thinking twice — built tough, priced right, and ready to fish every single day. With a cast aluminum frame, it’s lightweight and durable enough to handle daily abuse without breaking the bank. This is Bates’ most utilitarian reel yet — no frills, no fuss, just dependable performance on and off the water.

What really sets the E.D.C. apart is what’s under the hood: our all-new Digitally Assisted Brake (D.A.B.) system. This isn’t your average cast control. The E.D.C. uses a built-in digital chip and electromagnetic braking to adjust the brake in real-time as you cast automatically. It senses spool speed thousands of times per second and applies just the right amount of resistance at every stage — harder at high speeds to stop backlash, lighter at low speeds to give you extra distance. And it’s completely self-powered — no batteries, no charging, just smart braking when you need it.

Whether you’re bombing casts at first light or sneaking in a few after work, the Bates Fishing Company E.D.C. gives you reliable performance and smooth control, all day, every day.

Bates Fishing Company EDC 100 Casting Reel Features:

• 100-sized, cast aluminum frame
• Digitally Assisted Break (D.A.B.) System
• Gear Ratio: 7.1:1
• Weight: 6.2 oz
• Drag: 15 lbs
• 100 mm aluminum crank arm
• Matte black finish