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2024 Bassmaster Classic Product Releases

These brand new products have just been released. Check out details below for the newest product additions in the world of fishing!

More new releases will be added throughout the Bassmaster Classic event! Stay tuned!

New Rods and Reels

St. Croix

PHYSYX Casting and Spinning Rods

St. Croix PHYSYX Casting Rods

6'8" / Medium / Extra-Fast

Choose model:
6'8" / Medium / Extra-Fast

Stock: 5+

$375.00

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St. Croix PHYSYX Spinning Rods

6'8" / Medium / Extra-Fast

Choose model:
6'8" / Medium / Extra-Fast

Stock: 5+

$365.00

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Enter St. Croix's new PHYSYX Spinning Rods, the ultimate ruler of matter, motion, energy, and force on the water. Its unique materials and designs come together to create a superior fishing tool and act as a refined lever and conductor of energy from hand to rod to fish. Its anthropometric design also offers anglers an ideal extension of their own bodies, providing near-bionic level control, balance, precision, and tactile feedback, all while ensuring maximum comfort.

Daiwa

Zillion Casting and Spinning Rods

Daiwa Zillion Casting Rods

6'6" / Medium / Extra-Fast

Choose model:
6'6" / Medium / Extra-Fast

Stock: 3

$329.99

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Daiwa Zillion Spinning Rods

6'8" / Medium / Regular

Choose model:
6'8" / Medium / Regular

Stock: 1

$329.99

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The revolutionary new Daiwa Zillion Bass Rods are packed with cutting-edge features and are designed with expert craftsmanship, delivering unmatched performance and precision to elevate your angling experience to new heights.

Tatula Elite Spinning Reel

Choose model:
2500-CXH / 6.2:1

Stock: 5+

$299.99

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Discover the precision and performance of the Daiwa Tatula Elite Spinning Reel. Its Zaion Compact Body offers lightweight durability, while its new frame design allows its compact body to be paired with a larger spool and rotor, keeping the reel lightweight without sacrificing line capacity, line management, line pick up, and drag performance.

PX BF70 BFS Casting Reel

Choose model:
Right / 7.1:1

Stock: 4

$349.99

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Upgrade your finesse fishing game with the Daiwa PX BF70 BFS Casting Reel. Featuring an A7075 spool for reduced inertia, Daiwa's T-Wing System for reduced line friction, and Zero Adjuster for fine-tuning, this reel has all of the elements needed for high-level light line performance.

Tatula BF70 BFS Casting Reel

Choose model:
Right / 8.1:1

Stock: 1

$239.99

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The Daiwa Tatula BF70 BFS Casting Reel is a masterpiece of engineering, geared towards BFS-style anglers. This reel features Hyperdrive Design for maximum power and efficiency, casting further distances with ease, and the A7075 Air Spool reduces inertia for faster spool start-up speed and precision casting, ensuring your lure will land exactly where you intend. The Daiwa Tatula BF70 BFS Casting Reel is well equipped to take over the finesse presentations in your arsenal.

Shimano

Metanium DC 70 Casting Reel

Choose model:
Right / 7.1:1

Stock: 4

$499.99

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The Shimano Metanium DC 70 A Casting Reel is engineered to be the lightest DC reel in the Shimano lineup and is loaded with all of their finest casting reel technologies. With the new Metanium DC 70 A, Shimano has elevated one of its most famous performance reels to even higher standards of control, accuracy, and distance to excel in all fishing situations. 

Twin Power FE Spinning Reel

Choose model:
2500 / 5.1:1

Stock: 0

$449.99

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With the new Twin Power FE Spinning Reel, Shimano's reputation is taken to new heights through a unique dual-material body construction that combines aluminum and Shimano's carbon fiber-reinforced CI4+ technology. This results in an incredibly rigid platform that eliminates any flex or play in the reel, providing anglers with the power needed to take on even the biggest fish. Whether you're facing power or finesse situations, the Twin Power FE is the ultimate spinning reel with its premium technologies and ultra-rigid CoreSolid body.

SLX 70 A Casting Reel

Choose model:
Right / 7.2:1

Stock: 0

$149.99

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Featuring cutting-edge Shimano advancements, the new SLX 70 A baitcasting reels thrive in various fishing scenarios, from delicate finesse techniques to power fishing tactics. The Shimano SLX 70 A delivers unparalleled technology and functionality in a sleek, ergonomic design at a price point friendly for both competitive anglers and everyday outdoorsmen.

G. Loomis

GLX Casting and Spinning Rods

G. Loomis GLX Casting Rods

7'0" / Heavy / Fast - 844C MBR

Choose model:
7'0" / Heavy / Fast - 844C MBR

Stock: 2

$550.00

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G. Loomis GLX Spinning Rods

6'10" / Mag-Medium / Extra-Fast - 822S DSR

Choose model:
6'10" / Mag-Medium / Extra-Fast - 822S DSR

Stock: 3

$525.00

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The G. Loomis GLX BASS series epitomizes excellence in rod design, catering to experienced anglers who demand top-tier performance and continual innovation. With over four decades of expertise crafting rods in the USA, G. Loomis has refined its approach, resulting in the revamped GLX BASS series, a testament to their commitment to continuous improvement.

Cashion Rods

ICON Series Forward Facing Sonar Spinning Rods

Choose model:
7'4" / Medium / Fast

Stock: 5

$234.95

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Experience unparalleled sensitivity and control with Cashion Rods ICON Series Forward Facing Sonar Spinning Rods. Each rod has approximately a 12" - 16" tip leading to a strong backbone, giving you complete control over your casts and hook sets and allowing you to manipulate your lure with the lightest twitch of a wrist.

Lew's

Custom Lite SS Spinning Reel

Choose model:
200 / 6.2:1

Stock: 4

$159.99

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Improve your efficiency and power with the Lew's Custom Lite SS Spinning Reel. Designed for precision finesse techniques, the unique shallow spool design reduces line capacity to prevent waste and eliminate the need for backing, especially with braided line.

New Soft Baits

Yamamoto

Yamatanuki 4.25"

Yamamoto Yamatanuki 4.25"

Baby Bass / 4 1/4"

Color: Baby Bass

Baby Bass
Black w/Large Blue Flake
Blue Craw
Dark Green Pumpkin/Amber
Green Pumpkin w/Black Flake
Green Pumpkin/Green & Purple Flake
Sight Flash
Watermelon w/Black & Red Flake
Length: 4 1/4"

Stock: 5+

$7.99

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Yamamoto cranks up the volume on one of the hottest baits in recent years with the 4.25" Yamatanuki. Thanks to its longer profile, the 4.25" Yamatanuki has even more shimmy than the 3.5 or 2.5, further enhancing its fish-catching prowess.

6.5" Sensei Worm

Yamamoto 6.5" Sensei Worm

Baby Bass / 6 1/2"

Color: Baby Bass

Baby Bass
Black w/Large Blue Flake
Blue Craw
Dark Green Pumpkin/Amber Laminate
Green Pumpkin/Black Flake
Green Pumpkin Blue
Green Pumpkin w/Purple & Green Flake
Morning Dawn
OG Junebug
Plum Candy
Redbug
Watermelon/Black & Red
Length: 6 1/2"

Stock: 5+

$6.99

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The new 6.5" Sensei Worm will make any angler feel like a finesse master on the water. The carefully balanced head and subtle tail give the Sensei Worm a wide but slow shimmy, making it an ideal choice for weightless wacky rigs in shallow waters or shaky heads and drop shots at greater depths.

Jackall

Driftfry 4" and 5.2"

Jackall Driftfry 4"

Flashing Bait / 4"

Color: Flashing Bait

Flashing Bait
Flashing Wakasagi
Ghost Wakasagi
Silver Ayu
Silver Shad
Sweet Fish
Length: 4"

Stock: 0

$12.99

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Jackall Driftfry 5.2"

Dark Thunder Clear Silver / 5 1/5"

Color: Dark Thunder Clear Silver

Dark Thunder Clear Silver
Prism Shad
Spawn Wakasagi
Stealth Neon Shad
Sweet Ketabasu
Sweet Wakasagi
Length: 5 1/5"

Stock: 0

$12.99

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The Jackall Driftfry is the ultimate lure for mid-strolling and hover-strolling techniques. Its integrated lip design uses water resistance and twitches from the angler's rod to create a "twist-roll" action that will entice even the most reluctant bass

Great Lakes Finesse

2.5" Juvy Craw

Great Lakes Finesse 2.5" Juvy Craw

Black Blue / 2 1/2"

Color: Black Blue

Black Blue
Frosted Shad
Green Pumpkin
Green Pumpkin Orange Belly
Green Pumpkin Red
Green Pumpkin Purple
Green Pumpkin Purple Copper Flake
Green Pumpkin Watermelon
Matte Black
Motor Oil
Length: 2 1/2"

Stock: 5+

$6.99

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The Great Lakes Finesse 2.5" Juvy Craw is a unique take on the traditional Mini Tube. This bait features floating claws and tentacles and is perfect for various techniques such as dragging, cracking, and swimming.

2.4" Juicy Hellgrammite

Great Lakes Finesse 2.4" Juicy Hellgrammite

Brown Pumpkin Special / 2.4"

Color: Brown Pumpkin Special

Brown Pumpkin Special
Frosted Shad
Green Pumpkin
Green Pumpkin Red
Green Pumpkin Purple
Matte Black
Meltdown
Smoke Clear Purple
Length: 2.4"

Stock: 5+

$6.99

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Renowned by elite competitive anglers for over a decade, the Great Lakes Finesse 2.4" Juicy Hellgrammite expertly emulates one of the smallmouth bass's favored protein sources - the hellgrammite. The subtle movements of the Juicy Hellgrammite's numerous appendages entice quality bites when dragged along the bottom on a ned rig, fished on a drop shot in a horizontal position, and also as a sneaky choice on finesse Carolina rigs.

Finesse Snack Craw New Colors (Green Pumpkin/Orange Laminate & Green Pumpkin Purple)

Great Lakes Finesse

Green Pumpkin/Orange Laminate / 2.1"

$6.99

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Great Lakes Finesse

Green Pumpkin Purple / 2.1"

$6.99

Check out two great new color additions in the GLF Snack Craw, Green Pumpkin/Orange Laminate and Green Pumpkin Purple!

Evergreen International

Last Ace 140 Swimbait

Ayu
Baby Shad
Bass
Gray Ghost
Oikawa
Shirau
Wakasagi
Length: 5 1/2"

Stock: 5+

$15.99

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The Evergreen Last Ace 140 Swimbait is the perfect blend of premium construction, realistic movement, and effective performance. Measuring 5 1/2 inches and equipped with a razor-sharp #2 treble hook, this slow-sinking swimbait mimics natural baitfish movements, increasing your chances of drawing in a trophy bass.

Bow Worm Noodle 12"

Evergreen International Bow Worm Noodle 12"

12" / Dark Plum

Color: Dark Plum

Dark Plum
Green Pumpkin Black Flake
Natural Eel
Special Mimizu
Length: 12"

Stock: 0

$11.99

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Particularly suitable for weightless, wacky, Neko, and dropshot fishing, the 12-inch Evergreen International Bow Worm Noodle is designed to resemble a real nightcrawler through its lifelike undulations and coilings in response to the slightest rod movement.

6th Sense

Party Minnow 3.0

6th Sense Party Minnow 3.0

3" / Black

Color: Black

Black
Electric Shiner
Gill Juice
Green Pumpkin
Green Pumpkin Shad
Perch Juice
Pro Shad
Length: 3"

Stock: 1

$5.99

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The 6th Sense Party Minnow 3.0, designed in collaboration with Bassmaster Elite angler Cory Johnston, boasts realistic and innovative features. Its thin tail was incorporated to provide maximum kicking action at slow speeds, while its 3D eyes and Cory's favorite baitfish color patterns add to its lifelike appearance, making it the perfect choice for clear water or highly pressured conditions.

Zoom

Shimmer Shad

Zoom Shimmer Shad

4 1/4" / Black/Blue

Color: Black/Blue

Albino
Black/Blue
Blue/Pearl Hologram
Electric Shad
Green Pumpkin
Hot Zamales
Purple Smoke
Sight Flash
Tennessee Shad
White
Length: 4 1/4"

Stock: 5+

$4.49

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Take your chatterbait fishing up a notch with the Zoom Shimmer Shad. Measuring 4.25 inches, its segmented body and forked tail perfectly complement the chatterbait's natural oscillation with a subtle back-and-forth action that flawlessly mimics baitfish tendencies.

Yum

FF Sonar Minnow New Sizes (4"and 5")

Yum

4" / JC Natural

$3.49

Yum

5" / Ayu

$3.49

New 4 and 5-inch sizes are now available in the Yum FF Sonar Minnow! This bait helped Jason Christie win the Bassmaster Classic in 2022 on Lake Hartwell!

Damiki

5" and 7" Armor Shad

New

Damiki

5" / Pearl White

$4.99

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New

Damiki

7" / TN Shad

$7.99

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Check out the new 5" and 7" size additions in the Damiki Armor Shad!

Geecrack

Elastomer Floating Bellows Shad

Geecrack Elastomer Floating Bellows Shad

3.8" / Black Blue

Color: Black Blue

AJ's Dark Juice
AJ's Magic juice
Black Blue
Electric Shad V
Honeydew V
White
Length: 3.8"

Stock: 5+

$10.29

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Now offered in an ultra-durable floating elastomer material, the Bellows Shad is prepared to withstand the rigors of serious fishing. With a unique combination of salt, amino acids, and flavor, the Geecrack Bellows Shad boasts Geecrack's proprietary formula that creates a distinct scent and texture that bass won't let go of.

Imo Kemushi Cue Bomb 1" and 1.5:"

Geecrack Imo Kemushi Cue Bomb

1" / Black/Chart

Color: Black/Chart

Black/Chart
Brown/White
Clear Green Pumpkin
Green Pumpkin/Bite Chart
Green Pumpkin/Blue Orange
Natural Craw
Scuppernong
Weed Special
Length: 1"

Stock: 0

$10.29

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The Geecrack Imokemushi Cue Bomb is the second addition to the signature lineup of Alton Jones, Jr. The soft plastic core is made with Geecrack's proven SAF Material, and the silicone hairs generate a natural movement that displaces water and triggers aggressive strikes.

New Jigs

Gamakatsu

Horizon Head Jig

Weight: 3/64 oz
Hook size: 1/0

Stock: 5+

$6.49

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Weight: 1/8 oz
Hook size: 1/0

Stock: 5+

$6.49

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Weight: 1/8 oz
Hook size: 1/0

Stock: 5+

$7.59

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Available in 3 offerings, the new Gamakatsu Nano Alpha Horizon Head jigs have been developed and successfully utilized in Japan for the popular mid-strolling technique. The Horizon Head Jigs distribute weight down the shank of the hook to maintain a horizontal posture while imparting an extremely natural action to your bait and comes in a standard round bend and wide-gap versions with or without a weed guard.

Dirty Jigs

Full Size Tactical Bassin' Underspin

Dirty Jigs Full Size Tactical Bassin' Underspin

3/8 oz / Blue Shad / 2/0

Color: Blue Shad

Blue Shad
Gizzard Shad
Naked Shad
Tennessee Shad
Weight: 3/8 oz
Hook size: 2/0

Stock: 5+

$7.49

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Developed with input from industry experts Matt and Tim at Tactical Bassin', the Dirty Jigs Full Size Tactical Bassin' Underspin is a larger version of the popular Mini Underspin. With a wider range of hook sizes, the Full Size Tactical Bassin' Underspin can accommodate various bait combinations, while the added drop wire allows for better movement of the trailer that will not interfere with the jig's whirring willow blade.

Great Lakes Finesse

Hanging Head

Great Lakes Finesse Hanging Head

1/4 oz / The OG

Color: The OG

Matte Black
The OG
White Shad
Weight: 1/4 oz

Stock: 5+

$6.99

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Known as hanging a minnow, moping, or Damiki rigging, the Great Lakes Finesse Hanging Head is an ideal choice for targeting deep or suspended fish with the latest forward-facing sonar technology. Its balanced design is specifically crafted to present soft baits in a horizontal manner when dropped or swung over fish.

Sneaky Spin Underspin New Size (3/8 oz)

Great Lakes Finesse

3/8 oz / The OG / Silver Blade

$6.99

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Check out the new 3/8 oz sized GLF Sneaky Spin Underspin!

Northland Fishing Tackle

Smeltinator Jig and Underspin New Color: Gussy Shad

Northland Fishing Tackle

3/8 oz / Gussy Shad / 1/0

$6.99

Northland Fishing Tackle

1/4 oz / Gussy Shad / 3/0

$6.99

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Coined after 2023 Bassmaster Classic champion, Jeff "Gussy" Gustafson, the new Gussy Shad color from Northland pairs perfectly with Z-Man's Scented Jerk ShadZ in Gussy's Glimmer Blue!

Best Seller

Z-Man

4" / Gussy's Glimmer Blue

1 Fishing Report

$4.99

Missile Baits

Hover Missile

Weight: 1/32 oz
Hook size: #1

Stock: 0

$5.99

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Sticking to their guns of pioneering lure design, Missile Baits has risen to the top of the latest fishing industry trend of hover and mid-strolling for suspended bass with the innovative Hover Missile Head. The perfect tool for suspending soft plastics without the bulky profile of a ball head jig, the Missile Baits Hover Missile embeds itself fully within the bait and produces a killer gliding action that cannot be replicated by traditional jigheads.

Monster Jig

Missile Baits Ike's Monster Jig

1 oz / Brewgill

Color: Brewgill

Brewgill
Bruiser
Green Gizzard
Green Pumpkin
Rainbow Trout
Shad Flash
Weight: 1 oz

Stock: 2

$15.99

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Designed for trophy hunters, the Missile Baits Ike’s Monster Jig is built on a custom 10/0 VMC 60-degree heavy-duty hook with super slick PTFE coating for easy hook penetration. Its all-purpose head design suits both swimming and bottom-bouncing applications, offering the versatility required to reach fish in any cover.

All-Terrain Tackle

Scope TG Jig

All-Terrain Tackle Scope TG Jig

1/8 oz / Black

Color: Black

Black
Chart/Green Pumpkin
Green Pumpkin
Natural
Weight: 1/8 oz

Stock: 2

$9.99

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The All-Terrain Tackle Scope TG Jig is perfect for finesse swimbaits, damiki rigs, Ned rigs, and more. Crafted from tungsten, it's 40% denser than traditional lead for a smaller profile and enhanced returns when targeting fish on forward-facing sonar.

New Hardbaits

6th Sense

Provoke 97X and Provoke 97DD Jerkbaits

6th Sense Provoke 97X Jerkbait

4K Shad / 3 4/5"

Color: 4K Shad

4K Shad
Ghost Bone Minnow
Ghost Ice Minnow
Gold Reactor
Live Shad
Shad Dawn
Spanish Bone
Wabi Sabi
Size: 3 4/5"

Stock: 5+

$13.99

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6th Sense Provoke 97DD Jerkbait

4K Shad / 3 4/5"

Color: 4K Shad

4K Shad
Ghost Bone Minnow
Ghost Ice Minnow
Gold Reactor
Live Shad
Shad Dawn
Spanish Bone
Wabi Sabi
Size: 3 4/5"

Stock: 5

$13.99

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These two new jerkbaits from 6th Sense bring quality components and realistic color patterns in a more compact size than the original Provoke jerkbait series. With the 97X, anglers have a more finesse jerkbait for shallower applications, while the 97DD reaches depths up to 8 feet.

Berkley

Krej

Berkley Krej

Blue Vapor OB / 3 7/8"

Color: Blue Vapor OB

Blue Vapor OB
Chrome
Hankie Pankie
Nebu
OG Blue
Stealth Minnow
Stealth Shad
Stunna Shad
Table Rock
Wakasagi
Size: 3 7/8"

Stock: 5+

$14.99

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The Berkley Krej is an innovative hard bait that introduces a new fishing method known as "Krejing." This lure defies traditional jerkbait fishing by moving upwards in the water column and then falling backwards towards its target.

Finisher

Berkley Finisher

2" / Nebu

Color: Nebu

Black Gold
Black Silver
Blue Smelt
Chrome
French Pearl
Nebu
OG Blue
Wakasagi
Size: 2"

Stock: 5+

$8.99

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The Berkley Finisher is specifically designed for forward-facing sonar, allowing anglers to achieve fast and precise presentations to trigger strikes from even the most elusive fish. With its weight-forward design, the Finisher offers precision casts and a wide range of actions to entice even the moodiest fish to strike.

New Terminal

Gamakatsu

Nano Alpha Hook Series

Size: 2/0

Stock: 5+

$4.79

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Size: 1/0

Stock: 5+

$4.29

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Size: 1/0

Stock: 5+

$4.29

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Size: 1/0

Stock: 5+

$4.29

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Size: #2

Stock: 1

$10.99

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Gamakatsu's Nano Alpha coating offers an exceptionally slick surface that allows for easy hook penetration, drastically improving your odds of landing a true giant. Its coating also protects the hook from corrosion, helping maintain a needle-sharp point longer, so you can be confident these hooks will deliver with each bite.

New Scents

BaitFuel

BaitFuel Injector Kit

Model: Injector Kit

Stock: 5

$24.99

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The Bait Fuel Injector kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic bait you'd like. By injecting Baitfuel into your bait, the attractant is slowly released over the span of several casts, meaning you can spend more time fishing and less time reapplying scent. Each kit includes the injector and four reusable viles prefilled with BaitFuel.

BaitFuel Hardbait Stick

Size: 1/2 oz

Stock: 0

$8.99

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The BaitFuel X55 Freshwater Hardbait Stick is a versatile alternative to traditional fish attractants. Designed to stick to any hard bait, it can be used on a variety of lures such as jerk baits, spinnerbaits, glide baits, frogs, crankbaits and even soft plastics.