In 1975, a young northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when no other baits were working! The word spread like wildfire, the phone started ringing for Team Northland… and the Northland Fishing Tackle brand was in hot demand!

Manufactured in the heart of Minnesota's finest fishing waters, Northland Fishing Tackle is one of the country's leading producers of premium quality jigs, live bait rigs, spinnerbaits, and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike, and Muskie.