Southern Pro Tackle is a manufacturer of high-quality fishing lures. Southern Pro intends to maintain a leadership role in the tackle industry through continued production of the highest quality baits possible with a focus on fulfilling the desires of our fellow fishermen.

Mission Statement: Southern Pro baits are handmade from the hook to the finished product by American workers in the USA. Our colors are mixed by our own master craftsmen. For over twenty-five years we have taken pride in Southern Pro's tradition of the highest quality workmanship and materials.