Omnia Fishing and Kristine Fischer are pleased to announce today that they have partnered to collaborate on a new online tackle retailer OmniaFishing.com. Omnia is the first online tackle retailer to sort products by relevance based on water body characteristics and offer a unique tackle shopping experience for each lake.
Like many passionate anglers, fishing has been an integral part of Krstine’s life since she was a child. Growing up, fishing walleye tournaments and making trips to the boundary waters introduced her to a variety of species she still enjoys chasing. This passion led to a few years of guiding before fishing a full-time as a successful professional tournament angler and freelance outdoor writer. Now she’s on the road full-time fishing tournaments and winning!
Kristine will represent the Omnia brand in the field while also filing fishing reports on the lakes she fishes using Omnia’s proprietary tackle selection technology. As she travels across the country, she’ll write short fishing reports that show what tackle, styles, and structures targeted are working for her. These reports will show up on the lake pages on the Omnia Fishing website and link to content and products that ship out of the Omnia warehouse. Each lake page is designed to provide a list of products that work based on the species, season, style, clarity, structures present and other lake details. Kristine’s reports will help make technique and product recommendations in real-time.
Omnia Fishing was born from the premise that anglers rely on data about the changing, complex relationships between water body details, fish species, fishing styles, season and what is working now when selecting the gear that will fill their tackle boxes. Omnia Fishing CEO Matt Johnson, along with time angler himself, said, “The way we buy our tackle and gear is so intricately connected to our fishing preferences and location. Until now, no one has been able to build an online tackle shopping shop that provides tackle recommendations for each lake so you only see products that are relevant to the lakes you fish.” Matt commented “We’ve known Kristine for a while now and she’s been very careful about what brands she works with. We built Omnia to help customers find the products that will give them better success on the water, and I’ve been so impressed with how much she wanted to learn about our eCommerce tackle shop technology before agreeing to work with us. She truly wants the sport of fishing to grow and wants to do everything she can to be a part of that. That’s the kind of person we want to work with!”
Novice anglers can take advantage of purchasing based on fishing reports and seeing only relevant products for the lakes and species they. Expert anglers can be rewarded with credits on tackle purchases for making style recommendations by filing fishing reports. Kristine will be kicking off this process by filing reports for the lakes she’s fishing as she travel the Country. Today, Kristine competes on the BASS, Hobie BOS and KBF national kayak bass trails, which has provided the opportunity to fish all over the country for the past few years. When she’s not pre-fishing for a tournament, you can find her chasing the elusive muskellunge. Kristine is also a freelance outdoor writer and enjoys sharing the knowledge she’s developed by her incredible amount of time on the water across the Country.