20% Off Beast Coast, Through 04/16. Shop Now

BOGO: P-Line Tactical Fluorocarbon, Through 04/30. Shop Now

$3 Mystery Overstock Lure Valued up to $10. Shop Now

Markdowns on popular products - See all bargain offers

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Omnia Fishing

Nichols Lures

Nichols Lures is a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled bass fishing lures. At Nichols Lures, lure crafters work hard to ensure that each product provides the absolute best fishing experience to each customer. Welcome to Nichols Lures - Hand Crafted to Perfection