Rod-N-Bobb's Incorporated is a family-owned fishing tackle and supply company located in Eau Claire, Wisconsin. Founded in 1992, the Rod-N-Bobb's name has been synonymous with quality fishing products. A leader in both the night fishing and day fishing markets, our company takes a tremendous amount of pride in our innovative product lines. It is our forward-thinking mindset that has driven Rod-N-Bobb's to launch a number of new products over the years.