Omnia Fishing

Who We Are

Omnia Fishing Founders

Why we did this

Did you know that only about 15% of tackle purchases are made online?

Our team has been working in the fishing industry almost our entire careers and when we heard this statistic we knew something had to change. While many tackle purchases are made in-person at the last minute, a large majority are happening in big box stores. Shopping in-person limits selection to the size of the store and the in-store experience is declining fast. Omnia is building a best of both worlds shopping experience were our warehouse is infinitely expandable but the selection is always personalized to you based on the waters you fish!

We wanted to build a better online tackle shopping experience that was personalized for every customer. That starts with unique product suggestions for each lake. We wanted to build a platform that not only make recommendations but matched relevant content to those suggestions so you can use your profile to discover new products and prepare for your next trip on the water. There’s a complex relationship between where you currently fish or where you plan to fish and what tackle you need throughout the year. The rest is just noise. We’re personalizing the online tackle shopping experience based on the lakes you fish so you feel more prepared than ever.

Our team’s commitment to you is that we’ll continue to pick the best, most interesting products at a wide range of price points and present them to you based on your lakes and species targeted. Every lake page will present different products and suggestions based on water clarity, species present, structure, community fishing reports, and time of year that part of the U.S. We’re growing rapidly and we know this will continue as long as we stay focused on the site experience, growing our product selection, and you, the customer.

By shopping with Omnia and getting engaged in our community fishing reports, you’re helping us take back the industry together!

Matt Johnson, Co-Founder & CEO

Matt Johnson Co-Founder & CEO

Matt grew up fishing with his dad and brother in Northern Wisconsin and fondly remembers his dad's patience after consistently hooking him in the back of the ear with fly rod poppers. Mattco‐founded Contour Innovations in 2010 to create the current angler mapping platform Insight Genesis. Matt acted as Contour's CEO through fund raising and acquisition of the business byLowrance in 2014. Matt is also the co‐founder of Able Seedhouse and Brewery in NE Minneapolis. He's had the amazing opportunity to fish all over the world from lake trout in the Apostle Islands in Lake Superior, chasing giant pike in the Baltic Sea in Sweden to yellowtail king fish in the northern tip of New Zealand.

See Matt's LinkedIn Profile

Dan Wick, Co-Founder & CTO

Dan Wick Co-Founder & CTO

Dan brings over 20 years of experience building ecommerce focused businesses and applications. Previous, Dan was the technical co-founder and CTO of Red Stamp which was acquired by Taylor Corp in 2013. After the acquisition of Red Stamp Dan oversaw services that include merchandising, payment processing, order fulfillment, email and messaging management that enabled the development of a marketplace with over 12 million skus across 2,000 companies. Dan grew up in Iowa chasing fish with his dad and brother.

See Dan's LinkedIn Profile
Chris Morgal, Co-Founder & COO

Chris Morgal Co-Founder & COO

Chris has been in the fishing industry his entire career in roles of marketing, sales, manufacturing, and supply chain. Prior to co-founding Omnia Fishing, Chris was a sales manager for Lowrance Fishing. In past roles Chris has been a marketing manager for Lowrance, product development and supply chain manager with Northland Tackle and 2 additional fishing tackle and gear manufacturers. Chris pursues fishing diverse fishing opportunities all over the state of Minnesota but prefers walleye fishing.

See Chris' LinkedIn Profile
Brad Novak, Business Development / Customer Success Manager

Brad Novak Business Development / Customer Success Manager

Brad joined Omnia in early 2019 after working in data analytics for Guggenheim Partners in Chicago. Prior to Omnia, Brad had developed, for personal use, a lure selection algorithm in Excel based on lake characteristics and conditions. He moved his family to Minneapolis to accept a position at Omnia and is a certifiable, obsessed bass head!

See Brad's Omnia Profile
Pete Przepiora, Field Account Manager

Pete Przepiora Field Account Manager

Pete joined Omnia after successfully contributing to the Midwest market share growth of the well-respected Daiwa brand. Pete is responsible for direct management of field sales channels, brand relationships and strategy, and nationwide support of fishing clubs. After many years working in the fishing industry, Pete focuses on relationship management with manufacturers, influencers and media hubs. Originally from New York, Pete moved to Minnesota where he obsesses over the next place to catch bass and new tackle.

See Pete's Omnia Profile
Seth Feider, BASS Elite Angler

Seth Feider BASS Elite Angler

Seth is known around the world as not only a champion bass snatcher but for sporting one of fishing's best cookie dusters. Seth is a current BassMaster Elite Angler, sponsored by Rapala, VMC, Simms, Daiwa, BioSpawn, and Outkast Tackle. He's a Bloomington, Minnesota native and won the 2016 Bassmaster Toyota Angler of the Year Tournament on Lake Mille Lacs in northern Minnesota with smallmouth bass. Among other custom lines, he has helped launch the custom Feider series technique specific rods with Diawa and line of jigs with Outkast Tackle.

See Seth's Omnia Pro Profile


6150 Olson Memorial Hwy
Golden Valley, MN 55422

Advisory Board

Justin Kaufenberg - General Partner, Rally Ventures; CEO/Founder SportsEngine (Acquired 2016 by NBC Sports)

Seth Peter- Founder NetSPI (Acquired 2017)

Brett Brohl -Managing Director, Techstars Farm to Fork; Managing Director of The Syndicate Fund; Founder Scrubadoo (Acquired 2013)

Erin Newkirk - Head of Global Brand Strategy, Caribou Coffee; CMO, Bright Health; Co-Founder, Red Stamp (Acquired 2013 by Taylor Corporation)

Nathan Connor - CEO/Founder Bone View and Tundra Tackle

Steve Pennaz - Hall of Fame multispecies angler; Host of Lake Commandos

Andrew Savage - COO, Dolls Kill