Bomber Lures, makers of the Fat-Free Shad, Model A, Long A, and other fish-catching baits, began with an idea – a lure that dives deep, fishes quickly and comes through the thick wood cover of emerging Texas reservoirs. Today Bomber Lures produces tournament-winning crankbaits and other lures that lead the industry. Bass, walleyes, stripers, northern pike, and other gamefish all know the power of the Bomber!