Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. We now offer over 15 different styles ranging from 2 inches to 16 inches in 50 different colors to make sure there is a lure for every fishing condition. Sean Donavan, the inventor of the original Optimum, developed his bait from the shorelines of Lake Castaic and Casitas where stocked rainbow trout are the meal of choice for lunker bass.  Optimum Baits was the first company to release a swimbait where the jig head is internally built into the bait.  Our R&D team continues to develop new and exciting baits that take the industry to new levels.