Tru-Turn hooks have an offset cam designed to force the point of the hook up to grab the deepest possible hold. Just like stepping on a Rake, WHAM! The Tru-Turn cam action flies up and turns on the bite when a fish strikes and hooks the fish in the mouth!

Tru-Turn hooks are either chemically sharpened or have a cone cut point that is super sharp out of the pack. Tru-Turn hooks are available in a number of finishes and the permasteel used in the 711 range is greatly resistant to rust, meaning they last a long time and the red finish attracts fish and triggers a feeding response!