20% Off ALL Strike King, Through 12/10. Save Now

35% Off Z-Man Scented Jerk ShadZ. Save Now

Lew's Holiday Sale! 20% Off Select Rods and Reels. Save Now

FREE St. Croix Pro Lite Suit By Frogg Toggs with Purchase of St. Croix Rod. Shop Now

25% Off ALL Duckett Fishing, Through 12/15. Save Now

FREE Limited Edition Hat with SEVIIN Reel Purchase. Learn More

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Omnia Fishing
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Omnia Fishing

Venture Lures

Venture Lures originated from Lake Erie bass guide Michael Simonton. Michael, a long-time tackle builder has created a line of soft plastics specifically targeting bass. He originally used his personal soft plastics on his Lake Erie guide trips but the amount of success he and his clients had with these baits gave him the confidence to sell them publicly.  The "Steady Swimmer" is quickly become a favorite. His baits are all original designs carved out of wood.