Whether you are a tournament fisherman, a weekend warrior, or an occasional angler, XZone Lures make even the best fishermen better. It is the goal of XZone Lures to offer leading-edge soft plastic baits made of the highest quality at a reasonable price that simply outperforms the competition. We believe this brings the ultimate in value to our customers. We strive each and every day to bring value, success, and enjoyment to you, the angler, in every product we make. Start with the customer – find out what they want and give it to them.

Our goals are achieved through the use of the very best ingredients and using no cheaper fillers which give our baits bright vibrant colors that have a consistent and natural movement. Pro-inspired designs and real-life testing are at the core of each design we make and bring to the market.