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Omnia Fishing
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Omnia Fishing

Bill Lewis

Bill Lewis started as an artist and salesman, but when his passion for fishing grew stronger he decided to combine his artwork and passion into one product. His first lure was a lipless crankbait that he named after his rusted station wagon, the RattleTrap. From there the brand has grown to now have over 350 products and the Rat-L-Trap continues to be one of the best-selling lipless crankbaits on the market.