The name Bull Shad was derived from the nickname of a gizzard shad which is also known as Bull Nose Shad due to their notorious blunt nose. Born as a one-man concept in the early 2000s, Bull Shad Swimbaits now offers anglers a host of premium hand-made swimbaits that perfectly imitate the "Trout of the South", a trophy bass' favorite food - the Gizzard Shad.